After being referred to the store by one of my best friends (who had recently gotten married), I purchased a custom engagement ring from dimend SCAASI in August 2015. My fiancé and I are extremely happy with our purchase. The ring turned out absolutely fantastic and we have received countless complements on it from family and friends. Most notably, my fiancé's mother and my mother were both thrilled with it (and that is no small feat to accomplish!). I also truly appreciated the approach that our salesperson (Stephanie) took in helping us arrive at a decision on the design and diamond. Both my fiancé and I are somewhat indecisive, but Stephanie did an excellent job at making a difficult and important decision seem easy. When I first came into the store, I was almost completely clueless about how to shop for diamonds. But, they did a fantastic job at helping me understand the key factors to take into consideration and which characteristics mattered most (and, they did so in an very efficient manner, which was incredibly helpful to me given the time demands involved with my profession). I would also note that they took a very "no-pressure" approach to the sales process. They were highly respectful of my budget and I never felt as if I was being "upsold" or steered to any particular diamond. They helped me figure out quite quickly how to get the "best bang for my buck" and were able to accommodate a budget with a fairly wide range. We are extremely satisfied customers and highly recommend dimend SCAASI to anyone who is shopping for custom engagement rings.